TUTORIAL : HOW TO GET NEW CUSTOMERS FASTER THAN YOU THINK

Posted: March 6, 2014 in Headlines

The reason why every successful business exist is because of their customers, without any customer business would not exist. The statement above implies customer is king. So, do your best to get new customers and also maintain good relationship with them for business to grow. Here are some tips on how to get new customers to your business faster than you think.

1. Use of promotional items

The use of promotional items to get new customers to you business will really work fine. Giving out promotional items involves giving out free items to customers that buy from you. The idea is when customers buy from you, they get something free, this will work because people love the idea of getting things free, which means that your customers will be buying from you for two reasons and that is because of the value your product is offering and also the free item they are getting. This works even better when you have related items to give out for free. For instance, you sell TV and you offer a free DVD player, this will help you get more customers because they all want to get double value for their money.

2. Use of call cards

The use of call card is a good way of promoting your product. Call cards can be given to prospects you meet for the first time, you don’t need to do too much in a case like this, what you need to do is a little introduction then drop your call card and you’ve dropped a lasting impression on your prospect. The concept is they should have an idea of what you offer and they should keep your card, once they want or need a product related to your field, it’s you they will first give a call, the reason being that most people like taking the easy route. Contacting you will help them get the appropriate product faster. The major feature of call card is being small, portable and it contains all necessary information needed for customers to contact you. Call cards keeps you in your prospects pocket, whenever they need you they can contact you. Learn to give out call cards to customers when you have the chance to do so.

3. Use of advertisement

Use the use of advertisement will help you get new customers to your business. Adverts generally reach out to a large number of people so it makes it easier for you to get new customers. The various means for doing advertisement includes through TV, Radio, Newspapers and Billboards. You should know that when doing advertisement on the media, you should be careful about it, make sure your advert is passing the right message to the right people. When an advert is done wrongly, it affects your sales negatively because an advertisement on media is like you making a sales line to a large number of people, if you do it right, you’ll covert a lot of prospects but if you do it wrongly you might also be creating a negative impression to the public and this will affect sales.

4. Online advertisement

Online advertisement is gradually taking over to become the main source of getting new customers. Doing advertisement online saves you time and money. Advertisement online cost less when compared to other alternatives available when using mass media, it is also fast to setup. It not only helps you get new customers, it will also connect you to customers around the world. To do advertisement online, you can start by placing your advertisement on a website that has enough traffic or you can also build a website to promote your product but this might take time because you’ll need to drive traffic to the site first before you can start getting new customers.

5. Connect with more people

Connecting with more people will help you get more customers easily. For every person you meet, you will have the opportunity to meet more people through them and that’s how the cycle goes. To connect with more people, you need to attend more social functions, it is at functions you’re able to meet more people and it’s that time people are able relate better because they feel more relaxed and will easily open up to your suggestions in environments like that. Other ways to connect with more people is to relate with people of different background whenever you’re the opportunity to do so. Even if it’s communicating with them once in awhile, just get their contact. Another way to connect to more people is to join groups as that will make it easy for you to connect with members of the group you’ve joined.

6. Doing cold calls

One of the ways you can also get new customers is through cold calling. For you to use this tactics, you’ll need to visit prospects you haven’t met before to sell your product to them. The main challenge of cold calling is your first meetings with customers as you have to make a good impression, customers are likely to be defensive on your first meeting, which is why your aim for that period is to make friends with them instead of you selling to them. The second meetings and the ones after are always more relaxed than the first because you are now becoming familiar with the customers and that makes it easy for you to sell your product to them.

7. Ask for referrals

Another approach you can consider is to ask your customers for referrals. This is one of the easiest ways to get new customers, but to use this approach you need to have some customers on ground already, these are customers that have confidence in your product and also customers you have built good relationship with. The reason why referrals are one of the easiest is because you don’t have to do much persuading as your customers will help you with it. You should also learn to appreciate customers that have sent referrals to you as this will enable you to get more from them and also deepen your relationship with them. People are easily influenced by those close to them, which are also one of the reasons why referrals work, because your customers can easily convince their friends and family to buy your product due to close relationship that exist.

You can get new customers to your business by following these tips on how to get new customers fast. Even though getting new customers may take time, it is achievable.

Editor, The Beats Online Magazine

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